In the Suite

63. Plan Empowered, Rebranding, and Redefining Your Standard with Kate Asack, Chief Operating Officer, TimeScale Financial

March 23, 2022 Tina Powell | Kate Asack Season 3 Episode 63
In the Suite
63. Plan Empowered, Rebranding, and Redefining Your Standard with Kate Asack, Chief Operating Officer, TimeScale Financial
Show Notes

We are thrilled to have Kate Asack, the Chief Operating Officer of TimeScale Financial in today's episode. 'TimeScale Financial' is a financial planning and retirement plan advisory firm dedicated to helping people achieve and enjoy financial independence. Previously known as Coastal Capital Group, in May 2021, the firm announced that it is has rebranded itself under the name TimeScale Financial.

Today's powerful episode has everything you need to know about rebranding, business expansion, and fostering a healthy work culture in a hybrid business model. Why is it important to be authentic, accountable, and confident? You'll receive answers that'll resonate with people at different stages of their careers. 

Find the agenda of our conversation with Kate below: 

01:21 About Kate's Role

03:05 How Did Kate get to TimeScale Financial? 

05:00 The Genesis of the Rebrand

07:50 Expansion during the pandemic 

10:00 Transitioning into a Hybrid Model

19:20 How to create a healthy work culture 

22:00 How to come up with brand values 

28:17 The importance of education 

35:14" I was going to help people reach their financial goals."

50:47 "Positioning is everything!".

58:56 Kate's take on social media 

01:01:35 Success tips for people coming into the industry

01:03:00 Best way to get in touch



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